No wank. Just wealth.

Southern Alpha is an independent Australian finance publication for ambitious 22–35 year olds. We translate investing, tax, property and superannuation into plain English — no jargon, no upsell, no whitelabelled advice from a fund manager.

We write for the generation that grew up post-GFC, who're staring down a housing market their parents can't recognise, navigating super for forty more years, and trying to figure out crypto, ETFs and salary sacrifice without paying a planner $4,000 to tell them the obvious.

Editorial standards

Every article is researched against primary sources — ATO rulings, APRA data, RBA statements, ABS releases. We name the source and link to it. We don't run sponsored content disguised as editorial. If we ever do paid placements, they'll be labelled clearly at the top of the article.

General information only

Southern Alpha does not hold an Australian Financial Services Licence. Everything we publish is general information, not personal financial advice. Before acting on anything you read here, consider your own circumstances and — for big decisions — speak to a licensed adviser. See our full disclaimer.

Get in touch

Tips, corrections, partnership enquiries: contact us.